Healthcare SEO, held to a clinical standard.
Google holds health content to a higher bar than almost anything else, and so do patients. We build visibility on credibility: named clinicians, reviewed content, accurate claims and a site that both search engines and patients can trust.
UK and US providersYMYL-ready contentClinician entities
Mental health clinic · 4.9Recognised as a medical entitySchema + knowledge graph
- Clinicians verifiablePractitioner profiles
- Clinicians
- Named, with credentials
- Treatments
- CBT, EMDR, psychiatry
- Accepting
- New patients · Telehealth
Who we help
Specialist pages for each kind of practice, because a rehab centre and a dental surgery are found in completely different ways.
Addiction treatment and rehab
Admissions-focused SEO for detox, residential, PHP and outpatient programmes (mainly US).
Mental health and therapy
Therapists, psychologists, psychiatry practices and mental health directories.
Dental practices
Treatment pages, local pack and reviews for general and cosmetic dentistry.
Chiropractic and physio
Chiropractors, osteopaths and physiotherapists building local patient demand.
UK private clinics
Private medical, diagnostic and aesthetics clinics, done carefully.
Multi-site groups
Consistent entity data, location pages and reporting across every site.
Why healthcare SEO is different
Google classes health content as "Your Money or Your Life" (YMYL): advice that could affect someone's wellbeing. Those pages are judged far more strictly on experience, expertise, authoritativeness and trust (E-E-A-T).
In practice that means keyword-led content and generic link building don't work, and can backfire. Rankings go to practices that show who wrote or reviewed each page, what qualifies them, and when the information was last checked.
- Clear authorship
- Every clinical page names a qualified author or reviewer.
- Verifiable clinicians
- Profiles linked to registration bodies and professional listings.
- Accurate, dated content
- Reviewed regularly, with sources where claims are made.
- Careful claims
- No outcome promises, compliant with the rules for your sector and country.
What patients do before they book
Someone searching for a therapist or a rehab programme is usually ready to act, and anxious about getting it wrong. They compare a few options, read reviews, check credentials and look for signs the practice understands their situation.
If you're not visible, that patient books with a directory listing, a hospital group or a competitor. If you are visible but your site feels thin or unclear, they leave. We work on both: being found, and being chosen.
What the work involves
| Workstream | What it does for a practice |
|---|---|
| Technical SEO and medical schema | Fast, secure, crawlable pages, with MedicalClinic, Physician and service schema that tell search engines exactly what you are. |
| Clinician and service pages | Practitioner profiles and condition or treatment pages written for patients and reviewed by clinicians. |
| Local SEO and Business Profiles | Map-pack visibility for each location, with reviews managed within platform and regulatory rules. |
| Authority building | Links and mentions from health publications, associations and directories that matter in your field. |
| Conversion and tracking | Clear booking paths, call tracking and privacy-conscious measurement, so you can see enquiries rather than just traffic. |
UK and US, done properly
We work with healthcare providers in both countries, and the rules differ. US providers deal with HIPAA-conscious tracking, insurance and state-specific pages, and in addiction treatment, LegitScript certification for advertising. UK providers work within CQC registration, GMC/GDC/HCPC professional rules and ASA advertising guidance.
We build that into the content and tracking from day one, rather than retrofitting it after something goes wrong.
How it works
Consultation
Your services, patients, locations and the rules that apply to your sector.
Audit
Technical health, content quality, E-E-A-T signals, local presence and competitors.
Foundations
Schema, clinician profiles, site fixes and Business Profile optimisation.
Content and authority
Reviewed service and condition pages, and links from trusted health sources.
Measure
Rankings, enquiries and bookings, reported monthly in plain English.
Questions we get asked
What makes healthcare SEO different from standard SEO?
Health content is judged under Google's stricter YMYL standards, so clinical credibility (named, qualified authors, accurate content and authoritative references) matters as much as technical SEO. Claims also have to stay within your sector's advertising rules.
Do you work with US healthcare providers?
Yes. We work with US behavioural health, addiction treatment and mental health providers, as well as UK clinics and practices.
Will you write clinical content?
We write patient-facing content and have it reviewed by your clinicians before it goes live. Clinical accuracy is your team's call; we make sure it is clear, findable and well structured.
Is call and form tracking HIPAA-safe?
We set up measurement that avoids sending protected health information to analytics or ad platforms, and agree the approach with you before anything is installed.
Related services
- ds-search.co.uk › healthcare-seo › addiction-treatmentSEO for Addiction Treatment CentresAdmissions-focused SEO for rehab and behavioural health providers.
- ds-search.co.uk › healthcare-seo › mental-healthSEO for Therapists & Mental Health PracticesEthical SEO that helps people find the right therapist or clinic.
- ds-search.co.uk › healthcare-seo › dentalSEO for DentistsTreatment pages, local visibility and reviews that bring in new patients.
- ds-search.co.uk › healthcare-seo › chiropractic-physioSEO for Chiropractors & PhysiotherapistsCondition pages and local SEO for chiropractic, osteopathy and physio clinics.
- ds-search.co.uk › healthcare-seo › private-clinicsSEO for Private Clinics (UK)Search visibility for UK private medical and aesthetics clinics, done carefully.
- ds-search.co.uk › seo-auditSEO AuditA full technical, on-page and entity audit with a prioritised fix plan.
See what search sees.
Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.
- Technical, on-page, local and entity checks
- AI answer visibility for your core services
- A prioritised fix list you keep, whatever you decide