Search engines rank businesses they understand.
Google, Maps and AI assistants are all trying to answer the same question: who is this business, what does it do, and do others agree? Our method works on every way they find out, so the answer is clear and consistent.
On-page declares.
Your website states, clearly and specifically, who you are, what you offer and where.
- Service and location pages
- Titles, headings and copy
- Internal linking
- Authorship and expertise
Off-page validates.
Independent, trusted sources confirm what your site claims.
- Editorial links and digital PR
- Reviews and citations
- Brand mentions
- Industry associations
Technical exposes.
Search engines and AI systems can crawl, render and parse all of it.
- Crawl and indexation
- Speed and Core Web Vitals
- Structured data
- Security and hygiene
Relational positions.
You're connected to the right topics, places and people.
- Topical authority
- Knowledge graph and sameAs
- Local entity signals
- AI answer visibility
Why coherence matters
Most ranking problems we see aren't caused by one missing tactic. They come from signals that disagree: a profile listing one service, a site describing another, directories with an old address, links from unrelated sites.
When signals conflict, search engines hedge, and you rank below a competitor whose story is simpler. When every signal agrees, they can resolve who you are with confidence. That confidence is what rankings, knowledge panels and AI recommendations are built on.
What working with us looks like
Plain English, clear priorities and work you can see.
- One accountable person
- You deal with the person who plans your campaign.
- Priorities, not checklists
- We fix what moves results first.
- We implement
- Code, content, profiles and outreach, done rather than recommended.
- Monthly reporting
- What changed, why it matters and what's next.
Questions we get asked
What is entity SEO?
Entity SEO means optimising how search engines identify and understand your business as a thing (an entity) with clear attributes and relationships, rather than optimising pages for keywords in isolation. It's how Google, knowledge panels and AI assistants decide who you are.
Is this different from what other agencies do?
The individual tactics are familiar. The difference is treating them as one system, so your site, profiles, links and technical set-up all tell search engines the same, consistent story.
Does this work for local businesses?
Yes. Geography is part of your entity. Your location, service area and local validation are exactly what the map pack runs on.
See what search sees.
Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.
- Technical, on-page, local and entity checks
- AI answer visibility for your core services
- A prioritised fix list you keep, whatever you decide