Technical SEO, fixed rather than reported.
Most technical audits end as a spreadsheet nobody actions. We build and host websites, so we fix the problems ourselves: crawl waste, indexation gaps, slow pages, broken schema. Your content gets the chance to rank.
Crawl and indexationCore Web VitalsStructured data
Commercial Boiler Servicing | Gas Safe EngineersIndexed and canonicalCrawl + indexation
Planned servicing and repairs for commercial boilers across the South East. Fixed-price contracts and 24/7 emergency cover.Clean, descriptive URLArchitecture
ServicingRepairsContracts
What technical SEO covers
Crawl and indexation
Robots, sitemaps, canonicals, redirects and parameter handling, so search engines find and index the right pages.
Core Web Vitals and speed
Image, font and script optimisation, caching and hosting fixes that make pages fast on real phones.
Structured data
Organization, LocalBusiness, Service, Product, FAQ and medical schema, valid and consistent across the site.
Site architecture
Logical URL structure, internal linking and navigation that concentrate authority where it matters.
JavaScript SEO
Making sure content rendered by JavaScript frameworks is actually seen by search engines.
Security and hygiene
HTTPS, mixed content, broken links, spam injections and hacked-page clean-up.
Why technical problems cap your rankings
You can have the best content in your market and still not rank if search engines can't crawl, render or understand it. Technical issues act like a ceiling: everything else you invest in only works up to that point.
The common culprits are pages blocked or not indexed, duplicate versions of the same page, slow mobile performance, broken structured data and redirect chains left over from old redesigns.
Signs the problem is technical, not content
Good content that won't rank usually points to the infrastructure underneath it. These are the warning signs we look for first in Search Console and a crawl.
- "Crawled, currently not indexed"
- Google found the page but chose not to index it, often duplication or weak signals.
- Indexed pages you didn't create
- Parameter, tag or filter URLs soaking up crawl attention.
- Failing Core Web Vitals
- LCP over 2.5 seconds, INP over 200ms or CLS over 0.1 on mobile.
- Rich results missing
- Schema that's invalid, incomplete or contradicts the page.
Audits that turn into fixes
We start with a full crawl and a review of Search Console, then rank every issue by its effect on traffic and revenue. Then we fix them, in code where we host the site, or alongside your developers where we don't.
| Area | Typical fixes |
|---|---|
| Indexation | Remove thin and duplicate URLs, fix canonicals, submit clean sitemaps |
| Speed | Modern image formats, lazy loading, removing render-blocking scripts |
| Schema | Valid, connected entity markup with consistent business details |
| Redirects | Collapse chains, fix loops, recover links pointing at dead pages |
| Security | Clean spam injections, harden the CMS, return 410 for junk URLs |
Built for AI search too
AI assistants and Google's AI Overviews rely on content they can parse and an entity they can identify. Clean HTML, fast pages and connected structured data make your business easier for those systems to read and cite.
- Machine-readable entity
- Organization schema with sameAs links to your profiles.
- Clean HTML structure
- Headings and sections that make sense out of context.
- Fast, reliable delivery
- Pages crawlers can fetch without timeouts.
- Consistent facts
- The same name, address and services everywhere.
How it works
Crawl
Full site crawl, Search Console and log data where available.
Prioritise
Every issue ranked by its impact on traffic and revenue.
Fix
Implemented by us, or briefed precisely for your developers.
Verify
Re-crawl, validate schema and confirm indexation changes.
Monitor
Ongoing checks so new problems are caught before they cost rankings.
Questions we get asked
Do you just send a report?
No. The audit is the starting point. We implement the fixes ourselves wherever we have access, and work directly with your developers where we don't.
Can you fix a hacked or spammed website?
Yes. We remove injected content, close the hole, return the right status codes for junk URLs and help Google re-crawl the clean site. More on recovery.
Do you work with WordPress, Shopify and custom sites?
Yes. We work across WordPress, Shopify, Wix and custom builds, including JavaScript frameworks like React, and we build fast static and PHP sites ourselves.
Why are my pages "crawled, currently not indexed"?
Google has visited the page but decided it isn't worth indexing yet. Common causes are near-duplicate pages, conflicting canonicals, thin content and weak internal linking. We find which applies and fix the cause, rather than just resubmitting the URL.
Do Core Web Vitals affect rankings?
They are a ranking signal, but a modest one. The bigger effect is on people: slow or jumpy pages lose visitors before they enquire. We fix speed for both reasons.
How often should a technical audit be done?
A full audit at the start, then continuous monitoring. Most sites also benefit from a deeper review after any redesign, migration or major content change.
Related services
- ds-search.co.uk › seo-auditSEO AuditA full technical, on-page and entity audit with a prioritised fix plan.
- ds-search.co.uk › technical-seo › migrations-and-recoverySEO Migrations & RecoveryMove sites without losing rankings, and recover from hacks and penalties.
- ds-search.co.uk › seo-web-designSEO Web DesignFast, SEO-first websites designed, built and hosted by the team that ranks them.
- ds-search.co.uk › national-seo › ecommerce-seoE-commerce SEOCategory architecture, product schema and technical SEO that grow organic sales.
See what search sees.
Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.
- Technical, on-page, local and entity checks
- AI answer visibility for your core services
- A prioritised fix list you keep, whatever you decide