DS.Search Free SEO audit

SEO for trades that fills the diary.

Homeowners with a leaking roof or a tripped fuse box open Google, scan the top three results and call. We put your trade business in those spots, so the work comes to you instead of a competitor.

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Roofers and buildersPlumbers and electriciansHome-services firms

Your roofing company 4.9 (138) · Roofer · Open 24 hoursWebsiteCallReviews and photos of real jobsTrust signals
Competitor4.1 (24)Call
Another competitor3.8 (9)Call
Illustrative map pack.

What trade SEO covers

  • Google Business Profile

    The right trade category, services, service area and job photos, kept active with posts and reviews.

  • Service and area pages

    A page for each job you want more of (boiler repair, loft conversions, flat roofs) and each town you cover.

  • Emergency and high-intent keywords

    "Emergency", "near me" and same-day searches that turn straight into calls, prioritised over general traffic.

  • Reviews and job galleries

    A process for winning reviews after every job, plus galleries of completed work that prove you're the real thing.

  • Fast, mobile-first website

    Most trade searches happen on a phone. Pages load fast and put the call button where a thumb can find it.

  • Citations and trade directories

    Consistent listings on Yell, Checkatrade-style directories, trade bodies and local sites.

Why trades win more work from search

Word of mouth is brilliant, but it doesn't scale and you can't switch it on. Search can: there are people looking for your trade in your area every day.

Unlike paid ads, which stop the moment the budget runs out, organic rankings keep bringing in calls, including evenings and weekends, when a burst pipe or storm damage can't wait until Monday.

Every trade searches differently

Generic SEO misses the patterns that make trade searches unique. We build each campaign around how your customers actually search.

Roofers
Emergency repair, storm damage and flat-roof searches, backed by job photos and reviews.
Plumbers and heating engineers
Boiler repair, leak detection and bathroom installs, by town and by urgency.
Builders
Project types such as extensions, loft conversions and new builds, each with its own audience.
Electricians
EICRs, rewires and EV chargers, plus emergency call-outs.

Built around your patch

A roofer in Maidstone doesn't need to rank in Manchester. We focus on the postcodes and towns you actually cover, and track rankings across your whole service area rather than from one address.

That focus is what makes trade SEO affordable: you are competing with the other firms in your area, not every roofer in the country.

How it works

  1. Free consultation

    Your services, your patch and the jobs you want more of.

  2. Audit

    Profile, website, reviews and the competitors taking your calls.

  3. Fix and build

    Profile, service pages, area pages and site speed.

  4. Grow

    Reviews, citations and local links that lift you above the competition.

  5. Report

    Rankings across your area, calls and enquiries, every month.

Questions we get asked

How long before my trade business sees results?

Profile fixes can move map rankings within weeks. Meaningful growth in organic rankings typically takes three to six months, depending on competition in your area.

Is SEO better than paying for leads?

Paid lead sites sell the same lead to several firms. SEO brings enquiries directly to you, and the rankings keep working after the initial investment. Many trades use both while SEO builds.

Do you work with sole traders?

Yes. We scale the campaign to the business, from a sole trader covering one town to a multi-van firm across several counties.

Can you build my website too?

Yes. We design, build and host fast, SEO-first sites for trades, so the site and the SEO are handled by the same team. More on SEO web design.

Related services

See what search sees.

Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.

Get your free SEO audit
  • Technical, on-page, local and entity checks
  • AI answer visibility for your core services
  • A prioritised fix list you keep, whatever you decide