DS.Search Free SEO audit

An SEO audit that tells you what to fix first.

Not a 90-page automated export. A manual review of how Google, Maps and AI assistants understand your business, ending in a short list of fixes in priority order. It's yours to keep, whether or not you work with us.

Request your free audit See pricing

Manual, not automatedPrioritised fixesYours to keep

AI answer

A useful audit checks technical health, on-page relevance, local signals and how consistently the business is described across the web, then ranks the fixes by impact. Automated scores alone rarely say what to do first.Four lenses, one reportOn-page · off-page · technical · relational

Your audit, prioritisedReviewsIndustry directory
Ranked by impactWhat to fix first
Illustrative answer.

What the audit checks

  • Technical health

    Crawl and indexation, speed and Core Web Vitals, redirects, canonicals, structured data and security.

  • On-page relevance

    Titles, headings, content depth, internal links and E-E-A-T signals, page by page, against what people actually search for.

  • Local signals

    Google Business Profile, reviews, citations and NAP consistency, and where you rank across your area.

  • Authority and links

    Your backlink profile, toxic links, and the gap between you and the competitors outranking you.

  • Entity consistency

    Whether search engines can resolve who you are: schema, knowledge graph and consistent facts across platforms.

  • AI answer visibility

    Whether ChatGPT, Gemini and AI Overviews mention you for your core services, and who they mention instead.

Why a manual audit

Automated tools are good at counting problems and bad at telling you which ones matter. A site can score 95 and still not rank, or score 60 and be one fix away from page one.

We use crawlers and data, then apply judgement: what is actually holding this site back, in this market, against these competitors. That is what turns an audit into a plan.

What tools flag, and what a person catches

Crawlers are the starting point, not the finished audit. Here is the difference a manual review makes.

An automated tool flagsA manual review adds
Missing or duplicate title tagsWhether the page actually answers what the searcher wants
Hreflang errors on international sitesUntranslated text, wrong currency or UK spelling on US pages
Slow page speed scoresWhich slow pages cost you enquiries, and which don't matter
Thin content warningsMissing author, credential and trust signals Google looks for
NothingForms, calls to action and layouts that put visitors off

What you get

A clear report written in plain English, not jargon, built around one question: what should you do next?

Executive summary
The three to five things that matter most, on one page.
Prioritised fix list
Every issue ranked by impact and effort.
Competitor comparison
Why the sites above you are above you.
A walk-through call
We talk you through it and answer questions.

Request your free SEO audit

Tell us about your site and what you want from search. We'll come back within one working day.

We only use your details to reply to this request. See our privacy policy.

How it works

  1. Request

    Send the form with your website and goals.

  2. Review

    We crawl the site and review it manually across all four lenses.

  3. Report

    You receive a prioritised, plain-English report.

  4. Walk-through

    A call to talk through the findings, with no obligation.

Questions we get asked

Is the audit really free?

The initial audit is free and yours to keep. For very large sites we may suggest a paid, deeper audit, and we'll tell you before doing any paid work.

How long does it take?

Usually a few working days, depending on the size of the site.

Do I have to sign up for anything afterwards?

No. Use the report however you like: with us, your own team or another agency.

Can you audit sites that target both the UK and the US?

Yes. We check hreflang, regional targeting and localisation (spelling, currency and contact details) so each market sees the right version of your site.

Will you fix the issues for us?

If you want us to. Implementation is separate from the free audit, and we'll agree the scope and cost with you before any work starts. Many clients hand the report to their own developer instead.

What do you need from me?

Just your website address and what you want to achieve. Access to Google Search Console and Analytics helps us go deeper, but isn't required.

Related services

See what search sees.

Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.

Get your free SEO audit
  • Technical, on-page, local and entity checks
  • AI answer visibility for your core services
  • A prioritised fix list you keep, whatever you decide