Google Business Profile management that gets you called.
Your Business Profile is often the first thing a customer sees, before your website. We set it up properly, keep it active and track how it ranks across your whole area, so it turns searches into calls, bookings and visits.
Setup and verificationReviews and postsGeo-grid tracking
Electrician · 4.9 (93)Correct primary categoryRelevance signal
- Services, hours, area completeProfile optimisation
- Hours
- Open · Closes 6pm
- Service area
- Maidstone and 15 miles
- Services
- Rewires, EICRs, EV chargers
What profile management includes
Setup, claiming and verification
Securing ownership first. Nothing can be optimised until the profile is verified and yours.
Category and service selection
The primary category is the biggest relevance signal. We choose it, and the secondary categories and services, from what your customers actually search.
Posts, offers and updates
Regular posts for offers, projects and news that keep the profile active and give people a reason to call.
Photos
Real photos of your work, team and premises, refreshed regularly. Active, visual profiles get more engagement.
Review generation and replies
A simple process for winning more genuine reviews, plus timely, human replies to every one.
Accuracy and consistency
Hours, phone, address and services kept current and matching your website and directory listings.
Why an unmanaged profile costs you
Most clicks on a local search land in the map pack, not the organic results below it. If your profile isn't in those three spots, those customers never see you.
A profile drifts out of date quietly: old hours, a missing service, a review left unanswered. Each one chips away at trust, both Google's and your customers'. Managed properly, the profile becomes a conversion tool where people can call, book, get directions or see your work without ever visiting your website.
Maps SEO works differently from standard SEO
Organic rankings lean on links, content and authority. Map rankings lean on proximity, categories, reviews and consistent business details.
| Standard SEO | Google Maps SEO | |
|---|---|---|
| Main signals | Links, content, authority | Proximity, categories, reviews, NAP consistency |
| Where you appear | Organic blue links | Local pack and Google Maps |
| Core asset | Website pages | Verified Business Profile |
| How we measure it | Keyword positions | Geo-grid positions across your area |
Reviews do two jobs
Reviews are a ranking signal and a sales tool at the same time. A steady flow of recent, genuine reviews tells Google you're active and trusted, and tells the person comparing you with a competitor who to call.
We set up a simple way to ask happy customers at the right moment, and reply to every review, good or bad, in a way that reads like you. We never buy, gate or fake reviews; it breaks Google's rules and puts the profile at risk.
Measuring what matters
A single ranking check from your office tells you almost nothing, because map results change street by street. We track your position on a grid across your whole service area.
- Geo-grid rankings
- Where you rank at dozens of points across your patch.
- Profile actions
- Calls, direction requests, website clicks and bookings.
- Review growth
- Volume, rating and response time over time.
- Competitor movement
- Who is gaining on you, and why.
How it works
Audit the profile
Categories, completeness, reviews, photos and how you rank against nearby competitors.
Fix and complete
Verification, categories, services, hours, service area and NAP consistency.
Activate
Posts, photos and a review process that keep the profile fresh.
Track and improve
Monthly geo-grid tracking and profile insights, with changes based on what moves.
Questions we get asked
What does Google Business Profile management include?
Setup and verification, category and service selection, photos, posts, review monitoring and replies, and keeping hours, contact details and services up to date.
Can you get my profile into the 3-pack?
We can make it as strong as possible on every signal Google uses. Proximity to the searcher is one we can't change, which is why we track your rankings across your whole area rather than from one point.
My profile was suspended. Can you help?
Yes. We find the cause, fix it and prepare a reinstatement request with the evidence Google asks for.
Do you manage profiles for multiple locations?
Yes. Each location gets its own optimisation and tracking, with consistent branding and reporting across all of them.
Related services
- ds-search.co.uk › local-seoLocal SEO ServicesWin the Google Maps pack and local results with GBP, reviews, citations and location pages.
- ds-search.co.uk › local-seo › tradesSEO for TradesMore calls and booked jobs for roofers, plumbers, builders and home-services firms.
- ds-search.co.uk › seo-agency-kent › maidstoneSEO in MaidstoneLocal SEO for Maidstone businesses from an agency based in the town.
- ds-search.co.uk › seo-auditSEO AuditA full technical, on-page and entity audit with a prioritised fix plan.
See what search sees.
Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.
- Technical, on-page, local and entity checks
- AI answer visibility for your core services
- A prioritised fix list you keep, whatever you decide