Websites built to rank from the first line of code.
Most websites are designed first and "SEO'd" later, which usually means fixing what the build got wrong. We design, build and host sites with search built in: fast, structured and easy to update, by the same team that will rank them.
Designed and built in-houseHosted and maintainedMigration included
Kitchen Fitters in Canterbury | Design, Supply & InstallationLocation page built inSite architecture
Kitchen design, supply and fitting across Canterbury and East Kent, with free home design visits and fixed quotes.Unique, useful copyContent
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What's built in
SEO architecture
Service, location and topic pages planned around search demand before design starts.
Fast, clean code
Lightweight pages without bloated page builders, quick on real phones.
Structured data
Organization, LocalBusiness, Service and FAQ schema built into the templates.
Conversion-focused design
Clear calls to action, click-to-call, and forms that work, with leads stored safely.
Accessibility
Built to WCAG 2.2 AA: readable, keyboard-friendly and usable by everyone.
Hosting and security
Managed hosting, backups and monitoring, so the site stays fast and clean.
Why design and SEO belong together
A beautiful site that loads slowly, hides content in sliders or buries services three clicks deep will struggle to rank. A technically perfect site that looks dated won't convert the traffic it gets.
Building both at once avoids the usual cycle of redesign, rankings drop, expensive fixes. The structure, content and performance that search engines reward are in place on launch day.
What goes wrong when SEO comes last
Retrofitting SEO onto a finished site is rarely a quick job. The problems sit in the structure, so fixing them often means reworking templates, URLs and navigation that were only just signed off.
- No page for the search
- Services and towns lumped onto one page, so there is nothing specific to rank.
- Slow on real phones
- Heavy themes, sliders and uncompressed images that fail Core Web Vitals.
- Content Google can't see
- Text hidden in tabs, images or scripts that crawlers struggle to read.
- Lost rankings at launch
- Old URLs changed without redirects, throwing away years of built-up value.
Built and hosted by the people who rank it
Because we host the sites we build, technical SEO changes happen in hours, not weeks waiting for a separate developer. When Google changes something, we can respond across the site straight away.
- No page-builder bloat
- Hand-built templates for speed and control.
- Safe redesigns
- Full redirect mapping when replacing an old site.
- Backups and version history
- Every change can be rolled back.
- Ongoing improvements
- The site evolves with your SEO campaign.
How it works
Discovery
Your goals, customers, services and competitors.
Architecture
Page structure and URLs planned around search demand.
Design
Layouts designed for clarity and conversion, approved by you.
Build and migrate
Clean code, schema, redirects and QA on staging.
Launch and host
Go live, monitor rankings and keep improving.
Questions we get asked
Will a new website hurt my rankings?
Not if the migration is handled properly. We map every old URL, carry over content and metadata, and monitor closely after launch. More on migrations.
Do you use WordPress?
We choose the platform to suit the site. Many of our builds are fast, hand-coded PHP sites that are secure and easy to maintain; we also work with WordPress and Shopify where they fit.
Can I update the site myself?
Yes. We agree how content will be updated before we build, and make that part of the handover.
Do you design mobile first?
Yes. Most local searches happen on a phone, and Google indexes the mobile version of your site. We design and test for small screens and real mobile connections first, then scale up.
Can you add SEO to the site I already have?
Often, yes. An SEO audit shows whether the current site can be fixed or whether the structure is holding you back. We only recommend a rebuild when fixing would cost more.
Do you host the site?
Yes. Hosting, backups and security monitoring are included, so the site stays fast and protected.
Related services
- ds-search.co.uk › technical-seoTechnical SEO ServicesCrawl, indexation, Core Web Vitals and structured data, fixed rather than reported.
- ds-search.co.uk › technical-seo › migrations-and-recoverySEO Migrations & RecoveryMove sites without losing rankings, and recover from hacks and penalties.
- ds-search.co.uk › local-seo › tradesSEO for TradesMore calls and booked jobs for roofers, plumbers, builders and home-services firms.
- ds-search.co.uk › content-seoContent SEOContent that builds topical authority: briefs, writing, clusters and refreshes.
See what search sees.
Get a free audit of how Google, Maps and AI assistants understand your business, with the fixes in priority order.
- Technical, on-page, local and entity checks
- AI answer visibility for your core services
- A prioritised fix list you keep, whatever you decide